LISTEN: Establish and create a brochure to promote a “travel experience” offered by a local travel agency.
PLAN: Urban Geko provided marketing direction and graphic design in creating a unique brochure showcasing a “travel experience” offered by the agency. The brochure can be distributed or mailed, and appeals to customers from various backgrounds, ethnicities, gender, and travel requests.
DESIGN: All branding aspects, including colorful friendly design paired with bright photographic images were applied to the brochure piece and exceeded the client's expectations.
Layout: A bright welcoming cover entices you to look inside for further information. The inside spread reinforces a great “travel experience” for all ages. Color: Blue tones to match corporate identity paired with cream for a warm welcoming introduction.
Other: Trifold design for easy mailing, positioning on pamphlet stands, and distribution at tradeshows.
LISTEN: Establish and create a schedule brochure to enlighten new readers to the yoga Pilate’s studio while educating about class participation.
PLAN: Urban Geko provided marketing direction, graphic design, and printing services in creating a unique and tranquil brochure that reinforced the ying & yang harmony of growth, renewal, and health.
DESIGN: A tranquil and simplistic design approach was applied alongside bold images of nature, wellness, and health. A simple schedule table was drawn up that is easy to navigate at a glance and keeps the reader in tune with the latest class times.
Layout: The cover welcomes with a fresh perspective on studio/exercise, encourages you to grow as a person by adding yoga and pilates to your normal routine. The inside gently and intimately educates on the types of classes and studio etiquette. Color: Green tones represent growth, health, and renewal while white symbolizes purity. Grey tones compliment both giving a good balance to the ying & yang.
Other: Soy based vegetable inks were used on FSC recycled textured paper.
LISTEN: Establish and create a brochure to promote the various in-house benefits available to new employees.
PLAN: Urban Geko provided marketing direction and graphic design services.
DESIGN: A simplistic and creative way to get new employees excited about their benefits plan was incorporated into the design. Image and checker graphics placed sporadically on the front cover added excitement to the type of benefits offered by the firm.
Layout: The simplicity of the inside table made it easy to read and navigate. Color: The blue color tones compliment the firm’s corporate identity. Other: To give the new employees a fresh exciting outlook on the benefits plan,
the piece was printed on slick thick glossy paper.
logo & branding
