Newport Beach, California – Urban Geko, a boutique-style marketing and design firm, recently introduced its new branding strategy to reflect its growth and success working with a variety of clients on a consultative, collaborative basis.

The new logo, a gecko’s footprint, symbolizes the strong foothold that the business has made in the graphic and web design industry since its founding in 2005. This latest news follows the recent relaunching of the company’s website.

Monique Lefrancois, co-owner of Urban Geko, says that the new image represents distinction: As each company’s needs, vision, values, and corporate personality are unique, Urban Geko’s new footprint logo aims to convey to clients their understanding of this key factor in branding and in helping their clients grow their businesses.

According to Lefrancois, Urban Geko is proud of its reputation in the graphic and web design industry, and stresses that its intuitive and creative professionals work with clients to produce clean, contemporary designs for logos, business stationary, brochures, websites, advertisements, newsletters, direct mailings, trade show displays, sales presentations and much more.

“As a boutique-style, full-service firm, Urban Geko is in a unique position to offer any business personalized, customized service, quality designs, creative solutions and competitive pricing. We know your first goal is to attract and retain new clients. And as a small business with a strong foothold in our industry, we understand first-hand how essential long-term business relationships are to lasting success in any industry”, says Lefrancois.

If you’re looking for a design firm whose name is synonymous with value, think Urban Geko. Then visit their website at www.urbangeko.com and see for yourself how their visionary philosophy has shaped their business and contributed to their impressive track record. Once you’ve reviewed their award-winning portfolio, you’ll agree that the Urban Geko footprint is the “mark” of distinction. Visit Urban Geko today—and discover the difference a “footprint” can make.

For additional information about Urban Geko, please call 949.798.6150, or visit their website at www.urbangeko.com

NEWPORT BEACH, California - Award-winning graphic, multimedia, and web design firm unveils new footprint logo; gecko footprint symbolizes company’s four core values. Southern California print, multimedia, and web design firm Urban Geko has proven itself a leader in innovative design. Based in Newport Beach, the company provides a fresh approach to business branding and marketing, helping its clients express their unique vision for their companies in exciting new ways.

While this company is by no means new to the design landscape, the creative professionals at Urban Geko have decided that the time has come to translate their legacy into a logo that reflects what they’re already doing: leaving their distinctive footprint everywhere they go.

The sleek, new gecko footprint logo symbolizes Urban Geko’s four-pronged approach to fulfilling its promise to design with distinction.

Integrity: Honesty, professionalism, and commitment to craftsmanship form the core of the Urban Geko philosophy, and these crucial values influence everything they do.

Creativity: Every distinctive Urban Geko design reflects the freshness and ingenuity of their creative team. Whatever design service you may require, you’ll be delighted by their clean, modern, innovative designs.

Quality: Though competitive pricing is one of their hallmarks, Urban Geko doesn’t stop there. Their high-end designs have won numerous awards, and the exceptional quality they build into every piece delivers real value.

Service: The friendly people at Urban Geko take great pride in their personalized service. You’ll appreciate their sunny smiles, bright attitudes, and caring demeanor—just a few more ways they make your experience at Urban Geko a memorable one.

If you’re looking for a design firm whose name is synonymous with value, think Urban Geko. Then visit their website at www.urbangeko.com and see for yourself how their visionary philosophy has shaped their business and contributed to their impressive track record. Once you’ve reviewed their award-winning portfolio, you’ll agree that the Urban Geko footprint is the “mark” of distinction. Visit Urban Geko today—and discover the difference a “footprint” can make.

For additional information about Urban Geko, please call 949.798.6150, or visit their website at www.urbangeko.com

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Newport Beach, Calif. – In order to produce a document that gets noticed, you need to know the basic principles of design and how to incorporate them into your work. Making it easy for your readers to digest the information you want means you stand a good chance of successfully delivering your message.

White Space
Always ensure your pieces have adequately sized margins. This gives a professional look to a document. Too much text squeezed onto a page is not only difficult to read, but also looks amateurish. If you can’t fit all your text into its allotted space, then edit it until you can.

Make it Obvious
People read from top left to bottom right and expect to see information laid out following this protocol. Place the most important information at the top left of the page, remembering that the eye has a tendency to overlook what’s placed at the bottom right.

Keep it Simple
Keep it short and simple. People usually glance at a document and don’t read the complete section unless they are tempted to do so. Make sure what you want your audience to know is conveyed in as few words as possible and your heading is interesting enough to entice people to read further.

Keep it Clean
Don’t be tempted to use lots of different colors and fonts. Too many design elements will compete for the reader’s attention and you run the risk of your message being overlooked. Stick to no more than two different fonts and colors.

Urban Geko’s design secrets have led their design team to several awards and accolades as they serve businesses of all sizes. For more information on Urban Geko visit www.urbangeko.com or call their office for a complimentary consultation at 949-798-6150.

Newport Beach, Calif. – Reinvent your brand to increase your revenue in 2008! Award-winning graphic, multimedia and Web design firm Urban Geko (www.urbangeko.com) suggests 5 steps for breathing new life into your products and services for the New Year.

1. Evaluate your brand image - Begin by reviewing your current marketing materials and Website. Are your products and services clearly defined and tastefully displayed? Your company mission and key messages should be carefully presented to your target audience.

2.  Evaluate your style - Make sure that fonts, colors, images and graphics fuse nicely with your intended message. It's also important to maintain a look & feel that is up-to-date and leaves a lasting impression.

3.  Replace & Remove - Remove old marketing materials and replace with new designs. This may be just what you need to attract new business and current clients.

4.  Refresh your Web presence - It is important to keep your Website current. Remove and replace all outdated content, photos, links and news. Your website should be exciting and inspiring.

5.  Celebrate your new image - Share your enthusiasm by creating a direct mail program, implementing a PR campaign or hosting an event to display your new and improved company image.

By improving your brand in 2008, you will inspire both your clients and team alike! The Urban Geko team can get you started on this project by evaluating your marketing messages and offering solutions for timeless branding.

Receive a complimentary consultation with Urban Geko when you call their office at 949-798-6150 or e-mail info@urbangeko.com. Please mention this press release when.

Urban Geko, an award winning, full-service graphic, multimedia and Web design firm based in Newport Beach, California serving companies throughout the United States and Canada, has announced the launch of its new corporate website www.urbangeko.com

The website includes information on Urban Geko service offerings which include logos, business cards, brochures, newsletters, annual reports, catalogs, trade show displays, media kits, PowerPoint and Flash presentations, Web design, graphic design, search engine optimization, and more.

“Our services are perfect for companies looking for personalized attention,” says Urban Geko co-founder Reza Widjaja. “We are perfectionists who love getting it right for our clients so that they can successfully reach their target audiences and increase revenues.”

Urban Geko also introduces new service offerings including public relations, copywriting and Web content. For more information on these services visit www.urbangeko.com or call 949-798-6150.

(PRWEB) November 29, 2007 -- Urban Geko, boutique print, multimedia and web design firm in Newport Beach, California, shares five tips for bringing value to your brochure.

"I try to impress on my clients the importance of their brochures," says Urban Geko co-founder Reza Widjaja. "If designed correctly, a brochure can do wonders for a company."

Urban Geko's 5 Design Secrets

1. Use thick and glossy paper stock. The use of high-end paper stock gives the impression that you offer quality, high-end services and products.

2. Have fun with paper sizes and shapes. Try not to use the regular 8.5"x11" size. Stand out from the rest, use odd paper sizes and shapes catch attention and make potential customers want to hold onto them.

3. Limit your colors to keep your piece tasteful. Too many colors can make the piece complicated and turn off potential clients. Try not to use more than three colors.

4. Use stock images. Stock images are professionally taken and offer top-notch quality. The better quality and resolution your photos the more reputable your company appears.

5. Leave plenty of white space on your brochure. White space allows for the eyes to rest and directs the eye to key information. A cluttered brochure lends the idea that your company is disorganized and offers low-end products and services.

Urban Geko's design secrets have led their design team to several awards and accolades as they serve businesses of all sizes.

"If I could offer a single piece of advice, it would be to get your marketing collateral right the first time around," says Widjaja. Poorly conceived and designed pieces can do more damage than you know.

For more information on Urban Geko visit www.urbangeko.com or call their offices for a free consultation at 949-798-6150.

(PRWEB) October 3, 2007 -- Urban Geko, a Vancouver, Canada boutique Print and Web design firm offering contemporary designs for companies of all sizes, has just announced its move to Newport Beach, California.

"We are excited to now be a part of the growing Orange County business community," says co-founder Monique Lefrancois. "Our goal is be the most personalized boutique firm in the area."
Urban Geko specializes in cutting-edge Print collateral and Web design including corporate branding, business stationary, reports, newsletters, post card mailers, invitations, hand-outs, advertisements, direct mail, poster, banners, packaging design, web sites, Flash design and e-commerce.

The firm works with clients on an individualized basis studying their business process, values and products to successfully create branding and marketing materials that leave a lasting impression on the minds of consumers.

"It is most important for a design firm to sit down with their customers and listen," says Lefrancois. "Too many times firms don't perform an in-depth analysis on their clients and design without rhyme or reason. This wastes time and money and is something we have vowed never to do."

The Urban Geko team is made up of designers who have a strong background in typography, color theory analysis and concept design. Their designs have been noted and awarded for their European flair and stylistic simplicity.

Price isn't a barrier. The boutique-style firm offers various pricing models that vary depending project type and size. "We are willing to work within a company's budget and guarantee that we won't oversell or insert hidden costs," promises Lefrancois.

For a free consultation or information visit Urban Geko's Web site at www.urbangeko.com or call their office at 949-798-6150.